Social Sharing

His company Facebook Inc. will aim to make its social media platform’s users more than just friends with a new dating feature that will erican launch in Canada on Thursday.

Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.

The company will recommend matches that users aren’t already friends with, but who share dating preferences, interests and if they’d like, mutual friends or groups and events.

The offering will support text-only conversations between matches in an effort to minimize “casual encounters” by building long-term relationships instead and will attempt to reduce catfishing – using a fake online identity to trick prospective love interests – by importing ages and locations from a user’s traditional Facebook profile. Continua a leggere