Resources such as aCe, along with WAVE and SiteImprove browser plugins, make it easier than ever to check your website’s current compliance status. These automated tools quickly scan your website for basic accessibility trademarks and give you a checklist of elements that need work.

However, there is a limit to what these grading tools can do. No matter how advanced site-crawlers get, they’ll never experience a website as people do. W3C, a leading industry voice and worldwide guide for web standards, says that “comprehensive and effective evaluations require evaluators with an understanding of web technologies, evaluation tools, barriers that people with disabilities experience, assistive technologies and approaches that people with disabilities use, and accessibility guidelines and techniques.” In other words, it takes real humans. Teams of knowledgeable experts collaborating and manually testing to find the most accessible solution.

4. Include Valuable & Supportive Content

Give away free advice. Seriously. It’s important to help consumers navigate their options, and in turn, help them understand why you’re the right choice.

Transparency = Truth = TrustBecome a credible ally. With increasing amounts of misinformation circulating the media, consumers are eager to find resources they can trust. The only responsible way to exist as a brand anymore is to meet the demand for transparency and truth. Now is the time to start sharing your industry knowledge on every platform (website, blog, social media, email, etc.) to educate and empower your audience. Continua a leggere